Creating the Plan, Engaging Your Clients - 3 CE credits

The Social Media Strategy and Content course teaches Realtors® how to identify their core business, their primary target audience and create a strategic plan on engaging them with relevant, timely and valuable content.

Course Content:
Knowing where you're headed is half the battle in creating a successful business. In social media, it's notonly crucial for your understanding how it applies to the real estate markets, but is also key to ensuring you don't waste hours upon hours fruitlessly pecking at the keys on your computer, hoping it will all somehow magically work.

The Strategy & Content course sets the framework for a successful online presence, and goes further by explaining the ways in which to best engage your clients - both existing, past and prospective. There are clients ou there looking for a way to feel connected to you, and you as the sales representative have to deliver that to htem. The course will outline a plan, how to use call to actions to get what you want, and industry leading techniques on how to write engaging and remarkable content.

Course Length: 3 hours | 3 CE credits
Fee: $20.00 - billed directly to your Royal LePage account

Locations, Dates & Times vary. Please login and click Home > Events > Social Media Strategy & Content for information and to register.

TUE May 1 1:00 AM - THIS COURSE IS OPEN EXCLUSIVELY TO ROYAL LEPAGE REAL ESTATE SERVICES LTD., BROKERAGE AND JOHNSTON & DANIEL DIVISION (CORPORATE BROKERAGE) Realtors.

The Sales Representative's Online Home - 3 CEUs

The purpose of this course is to optimize each sales representative's Business Page to be easily found online, build engaging relationships, grow their accounts and ultimately grenerate leads and new clients from their efforts. If you want to expand your brand into the social media world, this session is for you. While there are some basics covered, even sales representatives who are advanced will benefit from the tips shared in this session.

Course Content:
With over 850 million people using it, and more searches happening on it than Google, Facebook is the place for business to be. This course starts at the basics of business page development, but quickly moves into how to grow your fan base and get conversations happening - because this is how leads are generated. The core of this course is to provide training on three key function in Facebook Pages: to entertain, educate and empower their audience. When all three are covered on a regular basis, the fan base becomes robust, engaged and excited. Capping the discussion will be how to monitor results and focus on the types of content that will produce the best results for their business.

Instructor: Rebecca Mountain, Impetus Social Inc.

Course Length: 3 hours | 3 CE credits
Fee: $20.00 - billed directly to your Royal LePage account
Locations, Dates, Times vary by branch. Please login to Wolfconnect/extranet and click Home > Events > Facebook for specific information and to register. Speak to your branch administrator for any assistance required.

TUE May 1 1:00 PM - THIS COURSE IS OPEN EXCLUSIVELY TO ROYAL LEPAGE REAL ESTATE SERVICES LTD., BROKERAGE and JOHNSTON & DANIEL DIVISION REALTORS (CORPORATE BROKERAGE).

Using It Effectively For Business - 3 CE credits

Since Twitter is much maligned and misunderstood, the purpose of this course is to explain how it can be effectively used for business, by setting up pforiles for optimized search, following the right people and developing engaging relationships with meaning. If you're targeting first time homebuyers or anyone under the age of 35, this course has particular value for you. The time management portion of the course will provide twools to truly excel in the Twitter environment.

Course Content:
Twitter for business is a concept that is not universally understood, and yet can be an effective tool to communicate with clients - particularly first time homebuyers or anyone under the age of 30. This course is designed to optimize your Twitter profile for search, plus educate you on how to build meaningful conversations - and leads - from your Tweets. It teaches how to effectively manage you time using Hootsuite, a scheduleing tool that most high-volume bloggers and social media greats use.

Course Length: 3 hours | 3 CE credits
Fee: $20.00 - billed directly to your Royal LePage account
Locations, Dates, Times vary by branch. Please login to Wolfconnect/extranet and click Home > Events > Facebook for specific information and to register. Speak to your branch administrator for any assistance required.

TUE May 1 1:00 PM - THIS COURSE IS OPEN EXCLUSIVELY TO ROYAL LEPAGE REAL ESTATE SERVICES LTD., BROKERAGE and JOHNSTON & DANIEL DIVISION REALTORS (CORPORATE BROKERAGE).

Correctly explaining the Listing Agreement to your seller clients and completing it correctly are among your most important responsibilities as a Realtor®.

Using the Plain Language version of Form 200, this session will help you gain a solid understanding of the document enabling you to explain it fully to your clients as well as complete it correctly. This session also provides guidance on preparing and presenting the contract.

TUE May 1 1:00 PM - Instructor: Duncan McLeod

LinkedIn & YouTube - 3 CE Credits

With LinkedIn being the most important resource for sales representatives, it's key that your profile be set up for fast search, with your credentials showcased and including recommendations. Graduates of this course will have optimized their LinkedIn profiles so that their clients - existing, past and potential - can find them. This session also covers YouTube and the power of video. Over 70% of people view videos prior to going to an open house or engaging a sales representative, but fewer than 15% of Realtors have a video channel! We'll talk about the do's and don'ts and provide over 20 amazing ideas for content, shotying style and more. With video quickly becoming the dominant consumer connector for small business in any industry, Realtors who implement the tools and techniques from this course will quickly rise to the top.

Course Length: 3 hours | 3 CE credits
Fee: $20.00 - billed directly to your Royal LePage account
Locations, Dates, Times vary by branch. Please login to Wolfconnect/extranet and click Home > Events > Facebook for specific information and to register. Speak to your branch administrator for any assistance required.

TUE May 1 1:01 PM - THIS COURSE IS OPEN EXCLUSIVELY TO ROYAL LEPAGE REAL ESTATE SERVICES LTD., BROKERAGE and JOHNSTON & DANIEL DIVISION REALTORS (CORPORATE BROKERAGE).

Correctly explaining the Listing Agreement to your seller clients and completing it correctly are among your most important responsibilities as a Realtor®.

Using the Plain Language version of Form 200, this session will help you gain a solid understanding of the document enabling you to explain it fully to your clients as well as complete it correctly. This session also provides guidance on preparing and presenting the contract.

MON May 7 1:00 PM - Instructor: Ahmed Helmi

This session has been rescheduled to June 20.

A professional marketing package delivered in advance of your listing meeting can have a big influence on your Seller prospect choosing to list with YOU.

An effective prelisting package combines personal branding with your USP - unique selling proposition – to create a distinctive image of you in the marketplace. A prelisting package helps your prospects get to know you and understand the service you provide and thus begins the process of building a relationship before they have actually met you.

In this class, you’ll gain an understanding of common, yet different, communication styles and needs and learn how to put together an effective prelisting package along with an execution strategy for efficient implementation.

A customizable template is provided.

THU May 10 1:00 PM - 3:30 PM Oakville| Instructor: Debra Harris
MON May 14 1:00 PM - 3:30 PM Toronto | Instructor: Debra Harris

Most agents approach the CMA process with the mindset that the report’s primary purpose is to educate sellers about the value of their property.

However, an even more fundamental purpose of the CMA is to educate you, the sales representative, about the prices at which comparable homes are being listed and sold. Only by completing a CMA can you obtain certainty and conviction about the value of the property you're preparing to list. With this knowledge, you’ll be able to proceed with confidence as you share your view of the marketplace and persuade the seller to accept your home pricing recommendation.

This session is followed by a 30-minute David Knox DVD that through role playing illustrates CMA presentation techniques. Please allow extra time for the DVD.

TUE May 15 1:00 PM - Instructor: Lynn Hoffmann

Due to required changes to course content, this session has been cancelled this quarter. Please look for the course in the Q3 schedule to be released in June.

THU May 17 1:00 PM - CANCELLED

There's a lot that's NEW at GeoWarehouse

In the past year, GeoWarehouse has made great new additions and changes to their already excellent suite of products for real estate professionals. This special presentation will be of particular interest to sales representatives who are active in the condo market. GeoWarehouse has added a new Condominium Information Section that supports efficiency finding condo units, related lockers and parking spaces, as well as an integrated tool for ordering and downloading status certificates.

Other product enhancements include multi-browser support, property surveys, and sleeker reports.

Course handouts will include info pages for navigating new features.

Presenter: John Wagner-Stafford

There are many legal aspects to the real estate transaction that buyers and sellers rely on their sales representative to understand. The laws that impact us are always changing and this course presents the most up to date information on what impacts real estate most.

From simple to the complex, this session covers the most common legal issues Realtors® should be aware of. HST, Powers of Attorney, Deposits, Condos, Title insurance, Marital Splits, Estate Sales, Land Transfer Tax, and more are explained in this lively class taught by Max Cohen, Senior Partner of Cohen, Barristers and Solicitors. Max’s depth of experience and humorous delivery make this session a must for every real estate practitioner to attend.

WED May 23 1:00 PM - Instructor: Max Cohen

Realtors® who are new to the business face not only the challenge of the unknown but also a potential lack of awareness of common structures, formulas, ratios, and baselines of the real estate industry. This business planning program focuses on the special informational needs of the new agent and establishes a business platform on which new sales people can build year after year.

The New Agent Business Planning 2-day program directly addresses how to determine your income goal and break it down into the number of houses you need to sell. Most importantly, you’ll understand how the number of sold homes breaks down into your daily lead generation activities. Understanding this goal to activity relationship allows you to create a prioritized work plan customized to reach your goals.

Day 1: May 24, 10:00-4:00 p.m.
Business Vision Production, Income & Expense Targets, Lead Generation Strategy

Day 2: May 25, 10:00-4:00 p.m.
Contact Management System, Marketing Plan

There is a preliminary homework assignment to complete before Day 1 and a homework assignment is given in preparation for Day 2. Completion of your business plan is done independently and is recommended that you complete the process with a one-on-one meeting with your broker/manager.

LOCATION: WEST TORONTO Kingsway training centre. 3031 Bloor Street West, Toronto. No parking in the building lot allowed. Ample Green P parking is available.

COST: Paid for by your Broker/Manager. Lunch is included both days.

INSTRUCTOR: Debra Harris, Professional Development Manager

THU May 24 10:00 AM - & FRI May 25 10:00 AM

The buyer and seller are almost there - now it's your job to bring the deal together. This session teaches the general practices of presenting and negotiating offers from both the Seller and Buyer side perspectives.

WED May 30 1:00 PM - Instructor: Craig Homewood

Presenting & Negotiating Offers - OAKVILLE

The buyer and seller are almost there - now it's your job to bring the deal together. This session teaches the general practices of presenting and negotiating offers from both the Seller and Buyer side perspectives.

THU May 31 1:00 PM - Oakville. Instructor: Heidi Noel